HOORAY!! Disney has announced a date for the big release of the Disney Collection by Vera Bradley. More great news: they are calling this the “initial” collection – which makes me think there will be more of these bags to come. Cathy Dawson, merchandiser for accessories at Disney Parks says, “We are thrilled to introduce Vera Bradley to our accessories assortment. In recent years, we’ve seen several guests in our parks and resorts sporting fun, colorful bags by Vera Bradley. Even our Disney Cruise Line team recently added some items by Vera Bradley to the Disney Dream and Disney Fantasy. We thought it would be wonderful to add a splash of Disney to these popular and colorful accessory items.”
Vera Bradley names all of her patterns and these are no exception. The black pattern is called “Midnight with Mickey,” while the pink pattern is named “Just Mousing Around.” These patterns will be seen on duffel bags, totes, cosmetic bags and more.
Earlier this year, I visited the Epcot International Flower & Garden Festival to get these photos for you of the bags on display. Needless to say, I am in love with these new bags, and I hope you are too!
Guests in Florida, mark your calendars! Disney will be holding a special release party on Saturday, September 21, at the World of Disney in Downtown Disney Marketplace. The event will begin at 7:30 a.m., and will feature the first opportunity to purchase items from this new collection.
In California, guests can find these new items starting Monday, September 23, in select locations at the Disneyland Resort.
If you are unable to visit Disney Parks, no worries! Disney will be releasing the Disney Collection by Vera Bradley on the Disney Parks online store starting in October 2013.


















Walt Disney Imagineering Research & Development head Scott Trowbridge is behind the whole thing, and here is what he had to say:
