Don’t you love watching Walt Disney on TV and YouTube – or just hearing his voice? I know I do. There’s a reason everyone seemed to think of him as Uncle Walt. It is amazing to think so much joy and inspiration is still coming forth from this man. He made an amazing difference to the world during his all too short life.
Walt represents many things to a number of people. Nobody could argue that Walt Disney was a real-life “visionary idealist” – and that trait is the big star in “The Optimist,” a new alternate reality game presented through a partnership between Walt Disney Imagineering Research & Development and The Walt Disney Studios.
This 6-week alternate reality game will engage us with social media, email, physical mail, and culminate at the D23 Expo in Anaheim, California, August 9-11, 2013.
Here is how it was explained to us on the D23 website:
“In this narrative adventure, participants around the globe linked by social media will join fictional characters to explore both virtual and physical realms, piecing together an imagined story of Walt Disney, the Imagineers and other visionary thinkers and their potential involvement in a mysterious project that sought to build a better future.”
Walt Disney Imagineering Research & Development head Scott Trowbridge is behind the whole thing, and here is what he had to say:
“…One of our characters has discovered some previously unknown facts that could change what we think we know about Walt Disney, Imagineering and Disneyland Park. Players can participate at different levels of engagement over the six-week story—from leveraging social media and mobile devices to visiting unique physical sites from the story in and around Los Angeles.”
Some characters and situations in The Optimist are based on real people and events. Overall though – the experience is just pretend – and not supposed to represent real history.
The hope is to connect people around the world with each other, and to tell a story that is unbelievable yet encouraging. We could all use some encouragement at times – so I am excited about what this has in store for us!